The Callenge

In a rapidly evolving healthcare landscape, medical professionals strive to provide not only high-quality treatment but also compassionate care. We were approached by the administration of the hospital to bring about the progressive vision of the newly formed board members to advance the hospital into a tertiary hospital within the next few years. The current brand system used by the hospital fell short in creating a clear and comprehensive image for GRH to stand out as a prominent body in the Laamu atoll region.

The Solution

Based on the hospital’s goal to expand and grow into a fully functioning tertiary hospital, our team came up with a design plan which held the concepts of care support and the irrevocable kindness with which medical professionals help their patients. We created a simple brand identity for a better experience to move Gamu Regional Hospital into a progressive health care authoritative system.

The Logo

The logo is inspired by the concept of care, support, and kindness shown by medical professionals towards their patients. We tried to make the logo as comprehensive and ideally relevant to the brand image as possible. Just like every professional working at GRH curates a plan to medically aid a patient, our team at Encrea divulged into the problems of GRH’s current brand image, and customized feasible design solutions that could really work for the Hospital’s short- and long-term goals.