Purplelane App
A Luxury Travel Agency with 20+ years of collective experience, specializing in providing personalized services to the esteemed clients, ensuring their travel becomes a lasting memory. Like pearls, the gemstone of the sea, the Maldives provide a picture-perfect backdrop for an unforgettable getaway.
Services Provided
— Brand Research
— Identity Design
— Brand Guidelines
— Asset Distribution (Public)
— Graphic Design
— Illustration
— Custom Lettering
— Editorial Design
Introduction
With years of experience & knowledge in the hospitality industry, the founders approached us for branding their new venture.
Together with the founders, we positioned Around the Maldives as a Luxury Travel Agency, providing the services to the topnotch customers, seeking to explore the beauty of Maldives with a personalised touch and experience.
The Challenge
The dates and location for the SAFF Championship was finalized and the event was planned to be held within 2 months of the announcement (due to COVID the dates kept changing up until this final announcement). It was then that Encrea Studio was approached and within a very tight timeframe our creative team was given to bring the vision of a colorful and festive football festival that was to happen in Maldives.
The Solution
As the main Branding Agency, our creatives kicked off the project to deliver a full solution that was to bring the true colors of Maldives and bring the most festive SAFF Championship to date in the Maldives.
Our team with the tight timeline ended up making all the visual with inspirations drawn from the flora and fauna of Maldives, a tropical paradise with vivid and fragile marine ecosystem, underneath the crystal clear waters & sandy beaches is where we drew the inspiration for the
VISUAL OBJECTIVE
The Artwork
Keeping the visual dynamic was a key focus when developing the main visual graphic. This ensured the graphic could be used in multiple usecase scenarios with the beautiful colors of Marine Fauna displayed.
This Main Visual would be used by partners and fans during the Football festival through zoomed crops. Each crop giving a unique fresh feel to the visual when in use.
Revisiting the SAFF Championship Logo to compliment the main visual and bringing a brand coherence was challenging considering the tight timeframe.
“The SAFF Championship 2021 stands as a remarkable milestone in the history of the tournament, showcasing an unparalleled level of beauty, vibrancy, and captivating branding. Despite the tournament's relatively limited use of color in comparison to other international events, this edition truly shines with its breathtaking visual appeal.”
Adhadhu Online
— Media Partner, SAFF Championship 2021
The Result
It was important to create a striking, meaningful and well placed brand for Maldives Journalists Association in order to conceptualise their vision. The logo itself is a symbolic portrayal of freedom, power, diligence, and communication. It was important to create a striking, meaningful and well placed brand for Maldives Journalists Association in order to conceptualise their vision. The logo itself is a symbolic portrayal of freedom, power, diligence, and communication.
