The Challenge & Solution

True to the online store’s name, Regalos, which roots from the Spanish word “Regalo”—meaning gift— the store operates on the idea of creating a space that makes finding a gift an easy and enjoyable experience for customers.

The client reached out to make a visual identity – something simple, yet distinctive for the brand to maintain a foothold in the growing online ecommerce market. Creating a new design to cater to the densely saturated market was a challenge in itself.

Taking into consideration the Client’s image and requirements, along with current market competitions and trends, Encrea delivered a simple, modern, and structured visual identity, that was on par with the image of the brand. The sleek and simple look aided the brand to become a well-established, easily noticeable line for the target audience.