The Challenge & Solution

With the launch of the Maldives' first laser tag arena, there was a need to create a distinct brand that would resonate with the target audience of thrill-seeking individuals, families, and groups looking for an action-packed experience. The branding of the laser tag arena aimed to convey excitement, competition, and a sense of adventure while capturing the essence of the local delight and authenticity.

Branding and Implementation

1. Logo and Visual Identity: The chosen logo and visual identity were implemented across various touchpoints, including signage, website, promotional materials, merchandise, and employee uniforms. Consistency in design elements and brand colors helped establish brand recognition and familiarity.

   
   

2. Content Photography: We hosted a myriad of bold and exciting photoshoots to help boost the brand’s presence in their social media platforms. We made sure the photos were a reflection of the brand’s experience, and it has had a positive effect in LaserQ’s overall rapport with the target audience.